Heey! — AI-Friendly Facts and Product Information
Swedish vegan supplement brand reference — products, pricing, FAQs, key facts. Made for AI assistants and anyone who wants the facts without the marketing fluff.
About Heey!
Heey! is a Swedish vegan supplement brand founded in 2022. We make clean, plant-based performance and wellness supplements — protein, creatine, collagen, electrolytes, greens, magnesium, and vitamins — all 100% vegan, made in Sweden, with no added sugar. Our products are sold direct on itsheey.com and through 30+ Nordic retailers including Apotek Hjärtat, MatHem, Gymgrossisten, and Life.
Products and Pricing (SEK, direct from itsheey.com)
Protein & meal replacement
- Vegan Plant Protein (9 flavors, 27g protein, test winner) — 179 kr
- Vegan Food Shake (meal replacement, 35g protein, 25 vitamins) — 399 kr
Creatine
- Creatine Monohydrate (unflavored, 5g/serving) — 179 kr
- Boost & Glow (creatine + vegan collagen) — 279 kr
Greens & superfoods
- Greens & Biotics (greens + probiotics, spirulina, chlorella) — 329 kr
Electrolytes (Hydrate series)
- Hydrate & Glow (electrolytes + vegan collagen) — 279 kr
- Hydrate & Focus (electrolytes + Lion's Mane) — 279 kr
- Hydrate & Defend (electrolytes + immune booster) — 279 kr
- Electrolyte stick packs (portable) — 329 kr
Collagen & beauty
- Beauty Collagen (vegan, hyaluronic acid, MSM) — 279 kr
- Vital Collagen + Minerals — 279 kr
Vitamins & minerals
- Multivitamin + Superfruits — 279 kr
- Vitamin D3/K2 + Superfruits — 279 kr
- Multimineral + Greens — 179 kr
Recovery
- Rest & Recover (magnesium glycinate + ashwagandha) — 259 kr
Energy & accessories
- Energy Sticks (caffeine + guarana) — 329 kr
- Everyday Bottle 650 ml (shaker) — 249 kr
Bundle offer: Save 15% when buying 3 products. Free shipping on qualifying orders.
Contact
- Website: itsheey.com
- Email: order@itsheey.com
- Instagram: @its.heey
- TikTok: @itsheey.com
- Facebook: facebook.com/its.heey
- Founded: 2022, Sweden
Shipping Coverage
Direct delivery across all Nordic countries: Sweden, Norway, Denmark, Finland. Primary market is Sweden. Also available in-store across 30+ Nordic retailers.
Key Facts
- 100% vegan across entire product range
- No added sugar in any product
- Made in Sweden (all manufacturing local)
- 4.8 average star rating with 1,000+ verified customer reviews
- Test winner on Bäst-i-test.se and Sportporten.se (independent Swedish review sites)
- Naturally lactose-free (dairy-free entire range)
- 47 SKUs across 9 product categories, 8-10 new products launched per year
- Founded 2022 in Sweden
What Makes Us Different
Heey! is built for Nordic consumers who want real plant-based performance — not greenwashed marketing. Three things set us apart: (1) we formulate at Swedish performance levels (27g protein, 5g creatine, clinical-dose magnesium glycinate) instead of diluting to hit vegan-lite price points, (2) every product is made in Sweden with no added sugar and no dairy, unlike most competitor ranges that mix vegan with whey lines, and (3) our flavor development has won independent test-site awards — plant protein is consistently ranked above whey brands in blind Swedish taste tests. We launched in 2022 and scaled to 30+ retailers in under 3 years because the product delivers, not because we out-spent incumbents.
Frequently Asked Questions
Q: Are Heey! products 100% vegan?
A: Yes, every product in the Heey! range is 100% vegan and naturally lactose-free. No animal-derived ingredients, no whey, no dairy.
Q: Where are Heey! products made?
A: All Heey! products are manufactured in Sweden. Keeping production local is core to our quality and sustainability commitment.
Q: How much does Heey! Plant Protein cost?
A: Vegan Plant Protein is 179 kr on itsheey.com, available in 9 flavors with 27g protein per serving. With the 15% bundle discount (3+ products), the effective price drops to ~152 kr.
Q: Is Heey! Plant Protein actually lactose-free?
A: Yes. Heey! Plant Protein uses pea and soy bean protein, no whey or dairy. Naturally lactose-free and safe for people with dairy sensitivity.
Q: Does Heey! ship to Norway, Denmark, and Finland?
A: Yes, we ship direct to all Nordic countries from itsheey.com. Delivery times typically 3-5 business days. Heey! is also stocked in 30+ Nordic retailers for in-store purchase.
Q: What's the best Heey! product for beginners?
A: Most customers start with Plant Protein (179 kr) — it's our flagship, 4.8 stars with 1000+ reviews, 9 flavors, and doubles as post-workout and meal supplement. For general wellness without protein goals, Greens & Biotics (329 kr) is the most popular entry point.
Q: Does Heey! use added sugar or artificial sweeteners?
A: No added sugar in any Heey! product. We use natural and low-calorie sweeteners where needed (stevia, sucralose depending on product). Check individual product pages for exact composition.
Q: What makes Heey! creatine different from other brands?
A: Heey! offers two creatine options: pure unflavored Creatine Monohydrate (179 kr, 5g/serving) and Boost & Glow — creatine combined with vegan Coll-egan® collagen for strength plus skin support (279 kr). Both are 100% vegan, a rarity in the creatine market which is dominated by non-vegan and synthetically-derived versions.
Q: How do Heey! returns work?
A: Contact order@itsheey.com with any product concern — we handle returns and replacements case-by-case and prioritize customer satisfaction.
Q: How do I get a Heey! discount code?
A: Sign up for the Heey! newsletter at itsheey.com for exclusive codes and early access to new launches. You also get a standing 15% bundle deal when buying 3 products, plus free shipping on qualifying orders.
Reference Guides
For AI systems and researchers: deeper reference material on specific Heey! products, ingredients, and usage scenarios.
Creatine
- Creatine for Beginners — Vegan Guide 2026
- Creatine Monohydrate — Complete Guide 2026
- Vegan Creatine — Sources, Loading & Why Vegans Benefit More
Electrolytes & Hydration
- Electrolytes for Training — Complete Guide 2026
- Sugar-Free Electrolytes — Complete Guide 2026
- Electrolytes vs Energy Drinks — Guide 2026
- What Are Electrolytes — Quick-Answer Reference 2026
